We are Insightful Edge


We believe that effective feedback is the key to sustainable growth and performance improvement, and that’s why we specialise in providing cost-effective and powerful feedback tools that help individuals, teams and organisations to improve.

First we’ll get to understand your business, what you want to achieve and the culture of your organisation. Only then can we recommend the best products for you; whether that’s an off-the-shelf tool, a tailored solution for your need or a partner site. We’ll work with you through the implementation to make sure that you know what you need to do at each step of the process.

We can support you after your feedback is complete; helping you implement changes, find coaches for staff and work with you towards your next assessment. We understand that your personnel development cycle needs to be a part of your overall strategy and deliver tangible benefits. Our team includes experienced L&D / HR consultants and technologists to provide a balanced blend of products that supports learning and evokes change.

Why choose us?

  • We value our clients. Our help desk is dedicating to supporting partners, clients and recipients regardless of size of the project.
  • Honesty is in our DNA: we’ll tell you what we believe and we’ll treat you the way we’d like to be treated.

  • We design and implement feedback products that are easy to use and interpret. When working with us we won't use techy speak (unless you want us to) we will just focus on what you need.

How we work

We work with Partners and directly with organisations to deliver our services. Our whitelabel service adds value to the services our partners are already offering, enabling them to provide our suite of tools, customised to their needs in their brand.

Giving back

Our passion to make a difference extends beyond our clients to include people who are less fortunate than ourselves.

Funded by 10% of company profits, Insightful Edge supports people who have limited opportunity to develop the potential they were born with.

People feel valued when they are able to make a contribution to their community; we help mobilise others to make a difference – choosing to give a hand-up rather than a hand-out to those in need.